Total Spirit Named Official Merchandise Partner of the AIA Global Tournament

Total Spirit is proud to announce our appointment as the official and exclusive Merchandise Partner of the inaugural AIA Global Tournament, taking place July 15–19, 2026 in Montréal, Québec.

As part of this partnership, Total Spirit will oversee all official event merchandise operations, including in-venue retail and on-site customization. Our focus is to deliver high-quality, thoughtfully designed event merchandise that reflects the scale and significance of a global championship experience.

The AIA Global Tournament represents an exciting expansion in the competitive cheer landscape, bringing together programs from across Canada and internationally. We are honoured to support AIA in launching this event and to contribute to an elevated experience for athletes, coaches, and families.

“We’re excited to partner with AIA on the launch of the Global Tournament,” said Shawn Smith of Total Spirit. “New events set the tone for what's possible in our sport, and we're looking forward to contributing to an experience that athletes will be proud to be part of.”

We look forward to welcoming teams to Montréal in July 2026.

For partnership or media inquiries, please contact:
kelly@totalspirit.com