Total Spirit Cheerleading and FullSwag Apparel Announce Exciting Merger
Total Spirit Cheerleading and FullSwag Apparel, two leading forces in the cheerleading apparel industry, are thrilled to announce their official merger. This strategic partnership unites two dynamic brands with a shared vision: to elevate the cheerleading community by providing top-quality uniforms, practice wear, and spirit gear with unparalleled style and performance.
With decades of combined experience, Total Spirit Cheerleading has been a premier provider of innovative and custom cheerleading apparel, while FullSwag Apparel has revolutionized the industry with cutting-edge designs and trend-setting style. Together, the newly combined entity will offer an expanded product line, enhanced customization options, and a customer-focused shopping experience for teams and athletes worldwide.
“This merger marks an incredible milestone for both brands and the entire cheerleading community,” said Shawn Smith, CEO of Total Spirit Cheerleading. “By combining our expertise, resources, and passion, we are set to redefine the cheerleading apparel industry and deliver even more value to our customers.”
Vil Sihamanotham, Founder of FullSwag Apparel, echoed this enthusiasm, stating, “Our mission has always been to create game-changing designs that empower athletes to feel confident and perform at their best. Partnering with Total Spirit Cheerleading allows us to take that mission to new heights.”
The integration process will be seamless for existing customers, with operations continuing as usual while introducing exciting new offerings. The newly merged company will operate under the Total Spirit Performance Fashion brand, which is synonymous with quality and service in the Spirit industry.
For more information, please visit www.totalspirit.com or follow us on social media for the latest updates.
Sincerely,
Shawn Smith, CEO
Total Spirit Performance Fashion